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Sasha Qadri began her career in investment banking at UBS, demonstrating a keen interest in financial services and business-related content. Her professional journey includes serving as Communications Manager for Coca-Cola and freelancing as a presenter and producer since 2010. More recently, Sasha held the role of Senior Programming Director at Bloomberg Live.

Before transitioning to television, Sasha worked extensively in the financial sector and continues to engage with the industry. She regularly hosts economic summits and collaborates with organisations such as Lloyds Bank and the Treasury. Her studio work remains a key focus, including a recent live two-hour event for NatWest, where she interviewed the bank’s UK CEO, Olympic athletes, and senior executives.

Sasha Qadri frequently moderates discussions on the effects of digital disruption and the ways businesses are adapting to technological advancements in a rapidly changing society. Her media production experience spans renowned networks like CNN, CNBC, Channel 4, and ITN, where she has excelled both behind the scenes and on camera. She is known for her interviews with prominent figures, including Angus Thirlwell (CEO and co-founder of Hotel Chocolat), Rocco Forte (founder of Rocco Forte Hotels), former Dragon’s Den investor Theo Paphitis, and celebrity chef Asma Khan.

Sasha’s expertise extends across a wide range of industries, from cybersecurity to business sustainability. She has led pivotal conversations on technology’s impact, chairing flagship events at London Tech Week and London Fintech Week. As a prominent moderator at Leap, she interviewed AI expert Mo Gawdat and former NBA champion Rick Fox on his sustainable concrete enterprise. In 2024, she co-hosted London Tech Week, conducting interviews with notable speakers such as Deepak Chopra and Martha Lane Fox.

Sasha Qadri’s corporate collaborations are equally impressive, involving partnerships with major organisations including Accenture, Atom Bank, Dell, EMC, HPE, and Microsoft.