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Erin Baker has worked closely as a speaker and advisor with major OEM brands, including Bentley and Ford.  She is skilled at blending top-tier automotive content with the right audience to achieve commercial success. She specialises in engaging diverse audiences, particularly the female automotive consumer, using the right tone, language, and platforms.

As editor for the Telegraph Motoring desk, Erin has worked to modernize the automotive dialogue, aiming to expand and diversify its audience. She is guiding the conversation towards the industry’s future—shifting focus from traditional powertrains and V12 engines to topics like sustainability, connectivity, self-driving technology, and more. Erin is shaping and steering the conversation to make it relevant and engaging for today’s and tomorrow’s automotive enthusiasts.

 Consequently, Erin’s expertise spans various topics, from sustainability and electric vehicles to inclusivity and recruitment in the automotive sector. Erin also hosts the Women in the Driving Seat podcast for Auto Trader, where she engages industry leaders and professionals to explore the evolving landscape of the automotive world.

She has contributed to platforms such as BBC Radio 4, Sky News, Vogue, and Autotrader, and has moderated high-profile events like Goodwood and the Lamborghini Female Advisory Board. Erin is well-suited to host, moderate, and facilitate engaging discussions for conferences, seminars, and corporate events focused on the future of the automotive industry.