Ultimately, this journey led him to Coca-Cola, where in 2014 he masterminded and implemented the highly acclaimed online ShareaCoke campaign across Europe. This campaign remains a gold standard in direct-to-consumer brand marketing.

Over the next two years, Richard delivered equally impactful personalised campaigns for major brands such as Unilever, Barclays, Vodafone, and McVitie’s. However, a serendipitous opportunity to speak at a UK conference marked a pivotal moment in his career. Following glowing feedback on his storytelling and speaking prowess, Richard made the long-anticipated decision to become a full-time speaker/consultant and business moderator —a role he has embraced with immense success, captivating audiences around the globe ever since.